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Google Helps You Get More Done
Here’s a funny video from Google. Do you think it’s a joke or for real?
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Your Practice, the Fish, and Agassiz
Do you ask yourself the really hard questions about your practice? Most chiropractors I talk to do not focus on the details of their business enough. I often hear stuff like, “ROI, what’s that?…Oh, my...
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Two Different Advertising Methods
There are two major forms of advertising companies use. One is called brand advertising, or “branding”. You see this with big companies like Wal-Mart, Coca-Cola, large billion dollar companies that...
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Remembering the Blessing of Chiropractic Care
The Thanksgiving holiday is just around the corner. Yet, every month, every day is worthy of our thankfulness. Yet, in our busyness we fail to remember just how blessed we are. November always brings...
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3 Strategies to Add to Your Marketing Calendar for 2013
1. Keep What Works, Cancel the Rest One of the most important aspects of marketing is measuring your successes and failures, so you can choose what to keep putting money into. But unfortunately many...
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4 Practice Building Success Skills – How Does Your Staff Rate?
It’s interesting to watch and listen to the staff in a doctor’s office. How they speak to each other, to the patients and how they answer the phones. What many doctors don’t realize is that the...
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Budgeting and Marketing Tips for The Successful Practice
This, the third installment of this budgeting series, looks at some typical mindsets and marketing issues that come up in the successful practice. In the previous post we looked at how to set up a...
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How to Learn Marketing from the Pros
There’s a chiropractic marketing event occurring on April 19-21 in Charlotte, NC, that you don’t want to miss. It’s called the Hard Hat Zone – Build A Better Practice Event and there are some very...
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Increase Conversion Rates with Effective Communication Skills
Let’s be honest. You can have an awesome chiropractic office, a warm and friendly staff and your chiropractic techniques can be “off the charts” wonderful, but some patients might never experience...
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Chiropractic Business Tip: Add Product Inventory, Increase Practice Numbers
Before I transitioned into this position of creating chiropractic marketing products for the chiropractic profession, I owned a successful practice just like many of do. Even though I’ve shared my...
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